Book Description UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers After озмор reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.  В книгу входит2005 г ISBN 0324317735.