Book Description This book provides a step-by-step approach to all of the essential elements of strategy It outlines a 28-step approach, with a 30+ slide strategy presentation By following the examples in the book the reader will be able to construct a world-class strategy and to present it in an effective and thoughtful manner The approach integrates озмпэ diagnosis, design, strategic plan and implementation in one seamless flow of insight and action.  Издание 19892005 г ISBN 1403942889.