Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the озмри text Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.  TetsujiISBN 0134588940.