This book explores how companies can use strategy to achieve competitive advantage in the global market place It shows how a firm should analyze their current strategy in order to formulate a new one in line with the aim of achieving competitive advantage It then goes onto look at the practical application of this strategy through globalization, озмуц leadership and culture, innovation and the management of change Авторы (показать всех авторов) Эбби Гобадиан Abby Ghobadian Николас О'Реган Nicholas O'Regan Дэвид Голлер David Gallear.  SauvageИздательство: Palgrave Macmillan, 2004 г Твердый переплет, 256 стр ISBN 1403916187.